National political campaigns depend on social media.

Forget in the past where politicians would use radios and televisions to campaign sometimes which would be too expensive, today in the era of innovation of multimedia called social media has changed the world and the way campaigns are done for example social media sites such as Facebook, twitter, blogs or even YouTube has helped politicians do their campaigns successfully and at a cheaper price. More to that these sites do provide different ways in the stimulation of people engagement in political issues. Individual communication on social media sites conveys politicians and parties to their potential voters, permitting politicians to give faster and quicker information to reach a larger audience of voters in a more focused way and the other way round without the role of socialisation methods such as door to door or face to face, responses, criticisms from both opposition and voters and discussions have been created. Last but not least posts by these politicians have been multiplied to more target audiences when shared by their potential voters. In this way, new audience is reached that supports that particular politician hence gain of more voters or supporters, voters are the native ones and supporters are global audiences for those people who are in love with politics. On how to handle these campaign trials via social media sites, politicians can follow the three models of communication such as Homestyle information provision (HIP), impression management strategy (IMS) and participatory communication strategy (PCS) and choose the one that predominates or main strategy to be used. No wonder with Covid-19 in place, Ugandan politicians will be forced to use social media to campaign as we going to go into a scientific election that was announced by the electro commission. All eyes now will go to the social media influencers who will be hired during this period to influence  the politicians with their agendas during these campaigns.